B-carotene is a provitamin of vitamin A. It has a stronger antioxidant activity than the synthetic form of B-carotene and acts against free radicals. More specifically, it protects the cell membrane from free oxygen, which causes damage to cell genes and oxidizes fatty acids, turning them into toxic molecules.

      In addition to its powerful antioxidant action, B-carotene protects the skin from ultraviolet radiation by releasing melanin. In addition, it provides high resistance to immunosuppression, contributes to the normal functioning of the eye, to the slowing down of certain eye diseases and in general to the maintenance of good cell health.

Vitamin A, which is produced in the human body by B-carotene, is stored in the liver and when properly activated, is released into the blood plasma. It is the natural balance of carotenoids that makes this product more bioavailable compared to synthetic B-carotene. NOW Foods

Natural Beta Carotene 25,000 IU is naturally extracted from the algae Dunaliella salina and contains zeaxanthin, cryptoxanthin and lutein. Epidemiological studies have shown that the consumption of plant carotenoids is associated with the prevention of chronic diseases, such as cardiovascular disease.