Pantene
Pantene
In the early 1940s
It all started in Switzerland
During the 2nd World War , scientists in Switzerland and given the task to find an effective treatment for burn victims . What was the great discovery ? Panthenol (Panthenol), vitamin provitamin B5, which helps in the treatment of burns .
1947
The Pantene born
Prompted by the discovery of Panthenol in Pantene, owned by the Swiss pharmaceutical company Hoffman-LaRoche, made his first appearance with an advanced hair care line in Europe , filled with glass bottles and striking aromas.
1960
Moving to America
The demand by Europeans traveling to the United States gave rise to American importers to begin the introduction of Pantene from Switzerland. Shopping in New York got even better when presented Pantene products exclusively in major U.S. stores .
1975-1976
The gold cap
The Pantene changed the packaging and presented the known gold cap, 35 years later people still remember the Pantene with gold lid.
1983
Things get serious
In the early 80's, the Pantene expand its product line , while also promoting the science of Pantene as the foundation for beautiful hair look healthy, with the new company slogan " The care and feeding of beautiful hair ."
1986
Phenomenon of pop culture
The Pantene campaign entitled " Do not hate me because I'm beautiful " became one of the most famous and controversial campaigns and slogans in advertising history of hair care products . In 1985 , with the acquisition of Pantene, the Procter and Gamble expanded distribution Pantene on a huge scale , making the technology of Pantene hair care available to women around the world.
Early 1990
Travelling the world
The Pantene travels around the world and presents his new series in Australia , New Zealand , Central and Eastern Europe , Middle East , North Africa , Latin America, Korea and Japan . An impressive array of toiletries and hair styling with a focus on beautiful healthy hair.
1995
A billion reasons to believe that Pantene became one of the brands of one billion U.S. dollars for P & G.
1997-1998
Top Fashion
The Pantene continues to be at the top as the most advanced line of hair care products and remains the favorite brand of media with impressive offerings from the best fashion and beauty magazines .
2000-2006
Get the look you want
The Pantene revolutionises hair care, brewing products that enhance the hairstyle you want. With a plethora of products available care and styling hair around the world, Pantene satisfy all your needs and desires for hair care !
2012
The revolution of the structure
After years of extensive research and development, Pantene presents the most complete and revolutionary product range with customized solutions based on each individual hair structure . If you know the hair structure of your hair with Pantene then you get the hair you want.